The Swiss like their public broadcaster but it appears that a minority want to cut deeply into public funding… This article published in the Swiss Revue is an interesting story that has its mirror image here in Finland – Editor in chief Nicholas Anderson of FinnishNews /NordicWeek.
The Swiss electorate fended off a serious attack on their public radio and television in March 2018 by an overwhelming majority. The Swiss Broadcasting Corporation (SRG SSR) nevertheless still faces calls for cutbacks.
Switzerland has experienced plenty of highly charged ballots over recent years. But it has probably never seen such a long, fiercely contested and memorable referendum campaign as this one. There was much at stake with the “No Billag” initiative, namely the survival of the Swiss Broadcasting Corporation (SRG SSR) and 34 private local and regional stations. The authors of the initiative, a radical group of free-market libertarians, were calling for the abolition of radio and television licence fees which would have sounded the death knell for public service broadcasting. The referendum campaign was conducted in such an emotionally charged manner that it produced a great deal of hyperbole. While opponents of the initiative raised the spectre of the disintegration of quadrilingual Switzerland and the end of democracy, its supporters disparagingly dismissed the SRG SSR stations as state propaganda tools.
Broad front supporting the SRG SSR
Things looked promising for the group behind the initiative at the start of the referendum campaign in late autumn 2017. Initial surveys indicated that they might succeed in toppling the SRG SSR, a Swiss public institution with a very rich history. This was despite the fact that the proposal was rejected by the Federal Council, Parliament and all of the political parties except for the Swiss People’s Party (SVP). Then a wide range of different social groups started to realise what they might lose. Societies, associations and committees in all parts of the country and from the most diverse backgrounds were set up; citizens, friends of traditional folk music, writers, sports people, artists, musicians, eminent figures and opinion leaders from all walks of life fought tooth and nail for Swiss radio and television.
In the end, the trend was not only reversed, but the initiative was rejected by an unexpectedly overwhelming 71.6 % majority of voters and by all the cantons. The referendum victors proclaimed that the result showed strong support for public service broadcasting, highlighted its unifying role in quadrilingual Switzerland and represented a vote against diminishing solidarity in the nation. The defeated initiative organisers claimed they had finally sparked a long overdue debate on media policy.
A CHF 100 million set of cost-cutting measures
Tremendous pressure had in fact built up with the initiative. Gilles Marchand, Director General of the SRG SSR, responded on the evening of the referendum Sunday. He announced a 100 million Swiss franc set of cost-cutting measures and said that commercial breaks during films would be scrapped. The SRG SSR no longer intends to publish online content unless it relates to its programmes, which, in other words, means relinquishing its existing services that are similar to those of newspapers. Here it is meeting the demands of private publishers.
The losers have shown astonishing audacity, calling for massive cuts in the aftermath of the referendum despite the public’s overwhelming support for the SRG SSR as an institution. The SVP went the furthest, calling for companies to be exempted from the licence fee and a reduction for households from 365 Swiss francs as of 2019 – it is still 451 Swiss francs in 2018 – to 300 Swiss francs a year. If it fails to win majority support in Parliament, the SVP already has a popular initiative aimed at halving the licence fee up its sleeve. It is also remarkable that practically all the other parties have also proposed further cost-cutting and downsizing measures – even the Greens. Only the SP argued that the SRG SSR should now be left in peace. “After this referendum result, it is now time to stop this nonsense,” remarked Roger Nordmann, head of the SP parliamentary group.
Published in Swiss Review by author: JÜRG MÜLLER