“I Love Muovi” = “I love Plastic”

The Finnish Broadcasting Company has produced a long and entertaining series about a serious topic called “I Love Muovi” or translated “I love Plastic”.

It is aimed at the Finnish TV audience with humorous informative clips, documentaries and competitions for collecting plastic. It also covers the dangers of plastic in the environment with in-depth practical information on how to re-cycled again and again. Finns know how to re-cycle because we have started to approach it systematically.

The series has been given prime-time status with “I Love Muovi” clips appearing between programs.

Re-cycling is good, but it does not solve the global threat that plastic is causing us. It is good that the Finns are showing a good example, like raking our forests… but… read on!

The globe is up to its knees in plastic, or perhaps already over our heads. There is already too much so much plastic in landfills and water systems. The oceans are full of micro-plastics granules and the situation is getting worse. Millions of tons of fossil-based plastics and their derivatives being produced each year. It is estimated that Nike (market share 50%) and other sport shoe manufacturers are selling one billion fossil-based sports shoes each year. It takes 1000 years for these shoes to degrade! So far not one company is producing bio-mass-based sports shoes.

Scientific American carried a headline last year: “More Recycling Won’t Solve Plastic Pollution”.

“It’s a lie that wasteful consumers cause the problem and that changing our individual habits can fix it” (By Matt Wilkins, Scientific American, July 6, 2018). It continues, “In fact, the greatest success of Keep America Beautiful has been to shift the onus of environmental responsibility onto the public while simultaneously becoming a trusted name in the environmental movement. This psychological misdirect has built public support for a legal framework that punishes individual litterers with hefty fines or jail time, while imposing almost no responsibility on plastic manufacturers for the numerous environmental, economic and health hazards imposed by their products.”

The National Geographic (NG by Laura Parker June 2018) also commented, “But recycling can go only so far. Part of the solution, many say, must be to use less disposable plastic in the first place. The “zero waste” movement, which dates to the mid-1990s, is gaining favor. Hundreds of communities worldwide are embracing it—including the downtrodden industrial town of Roubaix, France, where the success of a citizens’ campaign shows that zero waste is more than an affectation of wealthy liberals.” 

The Financial Times (FT by Leslie Hook and John Reed OCTOBER 25, 2018) reported on the shift in the global waste market: ”On December 31 2017, China, abruptly shut its doors to imports of recycled material, citing the fact that large amounts of the waste were “dirty” or “hazardous” and thus a threat to the environment. The prices of plastic scrap collapsed, as did the price of low-grade paper. Suddenly, the lucrative trade that had sprung up shipping recyclables around the world was in crisis.”

Plastic is a massive business of the big oil and retail giants (see above for your global favourite) , who can afford to lobby relentlessly to continue to flood land and water with poisonous plastic waste. Plastic from fossil-based fuels, like petrol and diesel, are bad for the planet.

Start by using paper and cotton bags – stop buying food and washing stuff in plastic containers  recycle paper, carton, metal, glass, plastics, and bio-waste, what you can… but just remember that we are up against giants who manage their business for short-term gains and not for saving the globe.

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